It’s not about the Internet, folks. It’s about our digital future.
The Internet is so, I don’t know, 2005. The internet is exactly that — the thing you get on your laptop. But digital is far more expansive and includes mobile and e-readers, the advanced but untested technology that could hold the key to media’s survival. So don’t preach internet in your shop; preach digital media. That’s a better description of what we do. It also puts our businesses in the right mindset — we’re a digital business that sells related products. We just don’t sell print. We just don’t sell online. We sell multimedia to a digital audience that hungers to consume the information we produce.
That’s a much better way to define what we do and how we help lead our organizations.