Passing us by?

Is it possible that e-readers may be obselete before they’re even launched?

Amazon has, apparently, been fairly succesful with its Kindle brand (though Amazon doesn’t release sales figures). Sony’s e-reader appears to also be fairly successful, and IRex is making waves in Europe. IRex has also promised a color e-reader by 2011.

But check out what the competition is bringing. I blogged about Crunchpad in my previous blog.  JoinTech, a seven-inch reader, also looks very promising. These readers offer the combination of web access, reading and color that the current crop of e-readers do not — and they’re promising to offer their devices cheaper.

One thing everyone needs to be aware of: the technology is evolving very rapdily. It may be time to take a deep breathe and not get excited about the next  big thing, since that big thing could be obsolete before it’s launched.

The opinions on this blog are mine alone.  My opinions also appear on www.aimgroup.com, and my monthly column at http://www.newsandtech.com

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