The fallout in the e-reader market has been happening for more than a year now. Once respected e-readers such as Cool-ER have closed up shop. Others, like Plastic Logic’s Que, never got off the ground. In the midst of all of this. Amazon found a way to stay fresh, released a $139 wi-fi e-readers that sold out in days.
The question remains: what’s the future for single-use devices? As prices continue to drop — to below $100 — will e-readers be able to hold market share?
Probably — until multi-use tablets start coming in at under $199. That’s still a year or so away. That gives e-reader manufacturers a chance to continue to re-invent themselves, just like Amazon did.