The dead and the dying

Anyone surprised that Plastic Logic’s Que never got off the ground and has been killed hasn’t been paying attention for the last, oh, 18 months. Plastic Logic has a well-oiled publicity machine that resulted in a lot of terrific press, but no results. And there-in lay a cautionary tale — don’t get out in front of yourself.

But while Que has gotten a lot of press, there are several other e-readers that have bit the dust. IRex folded last month, only to come back as IRX technologies. COOL-er went under, which is too bad because that was a cool litte machine. In the tablet world, the Augen 7, K-Mart’s $150 toy, was much hyped but never shipped, and probably won’t be given it’s troubles with Google.

The dead and the dying are littering the e-reader landscape and that should be no surprise. Expect further fallout as Amazon keeps lowering its device prices and garnering even more market share.

(The views expressed here are mine alone.)

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