How low can you go?

That’s the question now that Barnes and Noble has announced it will sell its
lowest price e-reader, the Aluratek, for $99. This comes on top of the price
drops for the Kobo, Kindle and Sony products just to name a few.

This all makes sense as the market continues to grow. As e-readers become
cheaper to make, manufacturers can drop price and go after a segment of buyers
who think price, first — and in this economy, who care what the logo says as
long as you get what you want at a price you want to pay?

Does this mean Amazon should be wary? No. The Kindle is a better product and
offers more product than anyone. Their buyers are more likely to be swayed by
product reliability, functionality and depth of offerings. They’ll still be
e-reader king for a long time coming.

But I do wonder: with the Christmas season upon us, will other manufacturers
drop below $99 in an effort to corner that low-priced market?

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