Why the iPad remains ahead

Give Apple credit — its once again quickly cornered the market on a product by hyping it to the point its become a must-have (though few people can tell you why, really). And it looks like Apple’s iPad will stay the dominant tablet for quite some time — certainly though this year, maybe even into next.

The recently concluded consumer electronic show cause much Android buzz. Manufacturers are promising all sorts of devices this year they claim will challenge the iPad for market supremacy.

They’re wrong. Here’s why:

  • Many android devices are killing themselves by joining forces with cellphone companies. In order to buy the Samsung Galaxy — a very well received Android device — who have to also buy a 2-year data plan through Verizon. Why would I do that when I can go month-to-month on the iPad? If other android tabs follow suit and force customers to buy unnecessary data plans, their sales will suffer.
  • The Android tablets will market against themselves as well as the iPad. My tablet has a larger screen size; it’s lighter; it has a better resolution; you can download apps from the Google store; yada yada. So while the up and coming Android tablets flight for market share, Apple will win with a simple message: We were here first. And we’re the best. Now try to beat us
  • Users like familiarity. Apple’s familiar. The new Motorola tablet (whenever that launches) is not. Neither are most of the other tablets coming on to the market.

There are other reasons Apple will win. But these are among the biggest.




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