Android confusion

Okay, so maybe I will try to kick start this sorry blog in the event that there’s someone out there paying attention. If not, well …..

You’ve seen the press reports. The big boys are starting to come out with their Android tablets. Samsung. Motorola. HP. LG. Lenovo. They’re all looking for a piece of the pie.

I’ll talk about what they’ll fail at some other point. But for now, we’ll focus on publishers, who have difficult choices ahead. Unlike the iPad — one device, one operating system, one screen size and resolution — Android comes in a myriad of confusing specs. There’s no one standard; they’re all in different screen sizes, resolutions and operating system, and that means publishers have to do one of two things: (1) find a market-leading an innovative solution so that one application can play across every Android device available or (2) make a bet on one of the manufacturers.

I think (2) is like betting on whether Kansas City or San Diego will win the world series; you can make that bet but you’ll lose. Publishers who want to get in the game in a meaningful way need to bet on a product that goes across every Android device. And they shouldn’t wait. Many of these devices will be out this Fall, and a publisher that starts right this minute has a chance to be out for the Christmas buying season — and this one will explode with the iPad and the Androids.

Those that wait will find themselves behind the curve once again — just like publishing was during the birth of news online, mobile and that iPad thing. Let’s get ahead of the curve for once.

The views expressed in this blog are mine alone

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