Time, Inc., has announced that it has reached an agreement, with Apple, that allows Time to give its iPad app to its subscribers free. That’s a marked contrast to earlier Apple guidelines that insisted no publisher could give the app away as an inducement to purchase a subscription.
Time issued a release that explained the arrangement; Apple had no comment.
And that silence leads to two big questions:
- Will other magazine publishers get the same deal?
- Will other newspaper publishers get the same deal?
No one knows. Stay tuned.