More questions than answers

Time, Inc., has announced that it has reached an agreement, with Apple,  that allows Time to give its iPad app to its subscribers free. That’s a marked contrast to earlier Apple guidelines that insisted no publisher could give the app away as an inducement to purchase a subscription.

Time issued a release that explained the arrangement; Apple had no comment.

And that silence leads to two big questions:

  • Will other magazine publishers get the same deal?
  • Will other newspaper publishers get the same deal?

No one knows. Stay tuned.

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