The NY Post has made a quiet, and very interesting, move. The Post has blocked access to its website via the Safari browser on the iPad. The ONLY way to access Post content is through the iPad app, an app that users must pay for. As of this writing, Post content is still available free via any browser on a PC or mobile phone— but you have to wonder how long that’ll continue.
Of course, the Post is owned by News Corp., which is bullish on charging for digital content.
This is a very interesting move. One of the issues surrounding iPad apps has always been that users can get the same content free via a browser. If browser access is shut off, will that spur app sales? Or, will users go back to their PCs and mobile devices as long as the content is free there? And, will other publishers follow suit and shut off browser access on now only the iPad, but on any device with an Android app?
Stay tuned. The Post very well may have begun a new strategy that could take off.