Forcing payment on the iPad

The NY Post has made a quiet, and very interesting, move. The Post has blocked access to its website via the Safari browser on the iPad. The ONLY way to access Post content is through the iPad app, an app that users must pay for. As of this writing, Post content is still available free via any browser on a PC or mobile phone— but you have to wonder how long that’ll continue.

Of course, the Post is owned by News Corp., which is bullish on charging for digital content.

This is a very interesting move. One of the issues surrounding iPad apps has always been that users can get the same content free via a browser. If browser access is shut off, will that spur app sales? Or, will users go back to their PCs and mobile devices as long as the content is free there? And, will other publishers follow suit and shut off browser access on now only the iPad, but on any device with an Android app?

Stay tuned. The Post very well may have begun a new strategy that could take off.

 

 

Advertisements

One thought on “Forcing payment on the iPad

  1. Henry M. Lopez says:

    It is an interesting strategy. I’m interested in wondering how it pans out, what level of new app subscriptions would make for a success. Off hand though, I wonder how the Post will make the proposition that there’s a unique reason to subscribe to the app. “Because reading on an iPad is cool” just doesn’t do it for me.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s